Jessie: Brand Identity and Quality Manufacturing

Working in high fashion with Vivienne Westwood teaches you how to cut and design clothes in an interesting and playful way, everything that children’s clothes should be. When our son Billy arrived, we really started to see a gap in the market for a luxury clothing range for kids that are fun but still comfortable and wearable.

We started developing new silhouettes such as what is now a signature piece, our much-loved girls Squiggle Dress. Before we knew it we had a whole collection, a brand and a new business! Our collection incorporates very unique silhouettes, which are the basis for all our designs. Mixing historical shapes with modern pattern cutting principles that are ‘En Vogue’ as well as being timeless through their originality, every item in the collection is considered in its detail and design.

We want to make sure that as our collections continue to grow, we combine fashion with comfort, as that’s the most important thing for children. That’s why we only source the finest 100% cottons from the UK, Portugal and Italy which can be seen in our cool boys Pic n Mix Shirt. We make sure to only choose the best manufacturers and mills that understand our idea of quality and design.

Three years and six seasons later, our collections are in some of the most prestigious department stores in the world, including Liberty London and Harvey Nichols in the UK, as well as boutique outlets and international stores in Japan, China, South Korea, Hong Kong, the US and Germany!