AW'17 - Joy Land
Join us on the “merry go round’ and enjoy the ride that takes you through our AW’17 collection inspired by Victorian toyshops and vintage fun fairs.
Vintage fairgrounds, horses, marionettes, clowns and Victorian dolls were all sources of inspiration for our AW’17 collection. We explored different ideas to continue creating unique pieces with no limitation in design. Our imagery was vast from vintage photographs of funfairs to modern editorials of ‘Alice in Wonderland’ type realities. These references can be seen in our playful details such as draped bows, pompoms, tassels and delicate embroideries.
The silhouettes for this season are relaxed with volume. Using a range of techniques like pleating, gathering and circular cutting to achieve fun shapes with lots of swirling power. Ruche collars and ruffles decorating the blouses and dresses are a must have! Little draped bows cleverly contrasted into the dress like our Tic Tac Toe Dress with relaxed jumper top and pleated skirt.
The collection has a romantic mood with a quirky twist. We’ve really experimented this season with lots of colour combinations and fabric patterns in order to create a fun and all encompassing collection. Featuring emerald green checks, ornamental jacquards, intricate woven butterflies, daisies printed on silk finish cotton, traditional red checks and sparkly lurex knitwear. Pastel colours such as light pinks and dusty blues have given the collection a classic look with exciting details.
Old signs, posters and tickets were a constant source for colours blocking ideas. Giving it a cut and paste feel which is clear on our Squiggle Dress with bold boarder and Kite Blouse with back ruffle and hem boarder.
Our outerwear pieces are made from luxury wool, cashmere and mohair blends. The once traditional suit has been reworked to create a more classic and tailored look. Bettina Peplum Jacket and Tailored Circle Skirt are subtly linked with cute heart embroidery featured on both pieces.
Key pieces of this collection are the new Pleated Kilt Dress with its luxurious fabric and deep navy colour. Beautifully tailored and perfect for the winter. The Yvonne Blouse with oversized wavy collar is the perfect match to the Film Skirt for maximum ruffle and volume. Also new for the season is our Old Solider Trousers with dungaree straps matching with our Carousel Vase Tee with horse print and sparkling embellishments.
