News

Details and Quality

From the quality of our fabrics to the finishes of our garments. We always strive to produce the highest quality clothing that your little ones will adore, and will last for many years of enjoyment.

Behind The Film Dress

The Film dress was first seen in for Spring Summer ’17 in bright royal red with white binding. A classic colour-way for a striking new dress. Autumn Winter ’17 we saw the Film skirt which was direc...

Behind The Mary Dress

The Mary Dress is new style for summer that is simple and elegant. Part of our Jersey / Woven dresses collection; it is made from our super soft jersey in navy with contrast woven skirt in our luxu...

Behind The Dress - The Tic Tac Toe

Our Behind the Dress series is back for AW'17. We hope you enjoy going behind the scenes to uncover how our dresses are lovingly made from the initial design idea, to the end product. 

Sparkle This Summer

We have a range of sparkly crystals designs featuring in our Nautical Stripes story. This season we have experimented with crystal embellishments on some of our simple blouses like the Vase Tee and...

Squiggle Dress

The Squiggle Dress was the first dress we ever designed for Jessie and James. It proved popular from the first collection and is still demand 5 years later. Its popularity has led it to become a si...

Crown Embroidery

Our Crown embroidery was inspired by vintage fairytale book covers and royal crests. Our embroidery features on our Little Riding Jacket and Bootcut Shorts. We wanted to create embroideries that re...

Deconstructing the Lily Dress

In the second of our ‘deconstructing the dress’ series, we are going to look at the Lily Dress and how its cleverly cut panels allow lots of volume and make it truly unique. One of our much-loved s...

Our Voyage to the Milky Way Campagin

On a warn summers day we were transported in to world of distant galaxies filled with moons and stars. We all met at a secret location in London where, with the help of some spectacular props, we t...

Deconstructing the Wavy Dress

Welcome to the first in our series of blogs, which go behind the final product and allow you to see how they were created. Our Wavy Dress has been a popular style since AW’15 when it was first cr...