SS’17 – I Knew Who I Was This Morning
This season we are going to take you on a journey through the British Meadows to a land of wonder and discovery. From a child’s view proportions can be exaggerated and patterns mixed. Therefore our prints and designs explore the playful nature of a child’s mind.
Expect to see delicate flowers overlaid with cheeky red polka dots, oversized bows, sparkly crystals and all the classics you know and love from Jessie and James.
A fresh new print for Spring Summer ’17, Dotted Arabella Roses features delicate watercolour florals overlaid with cheeky red polka dots, giving a contemporary twist. This playful approach has allowed us to explore bright colours and clashing shapes in order to create a very unique exclusive print. Our inspiration for this print initially came from images of folklore and embroidery, which lead to us future exploring the use of petal details, that drape from the shoulder and decorate some of our summer party dresses.
We take a break on our journey to stop off for a magical picnic. It is here we have a peak at our Trompe L’oeil Tartan story. This unique and delicate check fabric combined with chambray and classic white poplin appears sweet and innocent. Our key look from this story is our crinoline shaped skirts and off-white bow tie blouses to create the sweetest look for the summer sun. This story also features new A-line silhouettes with delicate bows.
Our journey eventually leads us to the Harbour, where we find lots of hidden gems and sparkly crystals necklaces that are a perfect match with our navy and white Nautical Stripe bottoms. Sailor striped dresses with big bows, puffball shaped skirts and draped petal details are a must have for this season.
